Cost per click ranges $2-$15 depending on industry. Local service businesses typically budget $1,000-$5,000 monthly for effective campaigns.
Should I hire an agency or run ads myself?
DIY works for small budgets and simple campaigns. Agencies provide expertise, save time, and often deliver better ROI for budgets over $2,000/month.
What is the difference between PPC and SEO?
PPC (pay-per-click) delivers immediate traffic for a cost per click. SEO generates free organic traffic but takes months to build. Most businesses benefit from both.
How do I measure advertising ROI?
Track conversions, cost per lead, and customer acquisition cost. Set up proper tracking before spending money on any advertising platform.
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